< Marketing Engineer />
Dev Skills. Marketing Brain. One Unfair Advantage.
Most teams have to choose: a developer who doesn't think about conversion, or a marketer who can't touch the code. Hex Forge is built for businesses that are tired of choosing.
const engagement =
client: "B2B SaaS Platform",
baseline:
convRate: "1.8%",
visitors: 12_000 // monthly
,
// 90 days of Hex Forge later:
after:
convRate: "5.46%", // +203%
visitors: 34_000 // +300%
,
stack: ["React", "GA4",
"Ahrefs", "GTM"]
;
The rare professional who speaks both languages.
Marketing Engineering sits at the intersection of software development and growth strategy. It means your website is structured to rank in Google, convert visitors into customers, and integrate cleanly with your tech stack — from day one.
Not bolted on after launch. Engineered in from the start.
- Technical SEO built into every build — not an afterthought
- Analytics, attribution, and tracking that actually works
- CMS architecture your marketing team can self-serve
- Conversion strategy at the code level
What we build.
Performance Web Builds
Custom sites engineered for speed, SEO, and conversion from day one. No templates. No shortcuts. Built to score on Core Web Vitals and rank before the ink dries.
Technical SEO
From crawl budget to schema markup. We fix the foundation — indexability, site architecture, canonical strategy, and everything Google actually cares about, especially after a rebrand.
Marketing Stack Architecture
We connect your tools so your data is clean, attribution is right, and your team can self-serve. Analytics, CRM integration, UTM strategy, and automation pipelines — properly wired.
Conversion Engineering
We look at your funnel the way a developer looks at a codebase — find the bottleneck, fix it, measure the result. We've taken conversion rates from 1.8% to 5.46%. That's not luck.
Built for businesses serious about growth.
We work across industries — the common thread is that they're done settling for mediocre web results.
B2B / SaaS
Build the organic machine that works while your sales team sleeps. Category-defining content, technical SEO, and conversion architecture for long sales cycles.
Startups
Move fast without breaking your SEO. Senior marketing engineering output without the senior salary. Embedded in your team, not sitting in an agency.
E-commerce
Every millisecond and meta tag matters. We optimize the full funnel — from search visibility to product page copy to checkout conversion.
Local Business
Your website should be your best salesperson. Local-first SEO strategy and sites that turn browsers into buyers — no agency markup, no junior work.
The numbers don't lie.
These aren't projections or industry benchmarks. They're outcomes from real engagements — the kind of results that happen when someone who understands both sides of the screen is responsible for the whole system.
Not an agency that hands it off. Not a developer who doesn't know what a conversion funnel is. A marketing engineer who owns the outcome end to end.
Full case studies loading
Detailed strategy, execution, and results breakdowns — coming soon. The numbers above are real.
Building & Optimizing
The rare professional who gets both sides of the screen.
Matt Smith is a marketing engineer — the unicorn who spent 15+ years building web properties as a developer, then crossed the aisle to become a marketing tech stack expert. Former dev lead. Proven converter. The rare professional who can look at your codebase in the morning and your conversion funnel in the afternoon.
Not an agency. Not a freelancer. A senior professional embedded in your team — in your Slack, on your staging links, at your weekly syncs.
- Former development lead — built production systems at scale
- Marketing tech stack expert: CMS, CRM, analytics, attribution
- 203% conversion lift and 300% SEO growth in real engagements
- Works across B2B SaaS, startups, e-commerce, and local business
Everything you need to know about working with our development team. Can't find what you're looking for? Contact us directly.
Your website doesn't have to suck.
But it won't fix itself. Let's spend 30 minutes diagnosing what's broken and mapping out what great actually looks like for your business.
No pitch. No pressure. Just a straight conversation about what's working and what isn't.